Privacy Policy

Who We Are

This Privacy Policy applies to Positive Alternatives LLC, operating as MBS Life Coaching & Wellness ("we," "us," or "our"), located at 4801 Glenwood Avenue Suite 200, Raleigh, NC 27612.

We can be reached at [email protected] or by phone at 888-853-9055.

This policy governs the website located at mymbslife.com and all associated pages.

Information We Collect

We collect information in the following ways:

Information You Provide Directly

• Contact form submissions — your name, email address, phone number, and message content
• Booking requests — your name, email address, phone number, and details about your coaching inquiry
• Mailing list sign-ups — your name and email address

Information Collected Automatically

• Cookies — small text files placed on your device to help the site function, remember your preferences, and understand how visitors use the site
• Usage data — pages visited, time spent on the site, browser type, device type, and referring URL, collected via analytics tools
• IP address — your approximate location may be inferred from your IP address for analytics purposes

Third-Party Services

• Google Analytics — we use Google Analytics to understand how visitors interact with our site. Google may collect data in accordance with their own privacy policy.
• YouTube — some pages embed YouTube videos. YouTube may set cookies when you interact with embedded video content.
• Google Fonts — our site loads fonts from Google's servers, which may log your IP address.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and contact form submissions
• Process and follow up on booking requests
• Send you newsletters, updates, and coaching resources (only if you have subscribed)
• Improve the content and functionality of our website
• Understand how our audience engages with our content via analytics
• Comply with legal obligations

We will never use your information for purposes beyond those listed above without first obtaining your consent.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information only in the following limited circumstances:

• Service providers — trusted third-party tools that help us operate our website and deliver our services (such as our email platform and form processing tools), who are contractually bound to keep your data confidential
• Legal requirements — if required by law, court order, or governmental authority
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

Cookies & Tracking

Our website uses cookies to enhance your experience. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the site to function properly
• Analytics cookies — help us understand how visitors use our site (via Google Analytics)
• Third-party cookies — set by embedded services such as YouTube

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of certain parts of the site. For more information on managing cookies, visit allaboutcookies.org.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions and booking inquiries are retained for up to 2 years. Mailing list data is retained until you unsubscribe.

You may request deletion of your data at any time by contacting us using the information in Section 9.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — the right to request a copy of the personal information we hold about you
• Correction — the right to request that we correct inaccurate or incomplete information
• Deletion — the right to request that we delete your personal information
• Opt-out — the right to unsubscribe from our mailing list at any time using the unsubscribe link in any email we send
• Restriction — the right to request that we restrict how we process your data in certain circumstances

To exercise any of these rights, please contact us using the information in Section 9. We will respond within 30 days.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to remove that information.

Questions & Contact

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how your data is being handled, please reach out to us:

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website after any changes constitutes your acceptance of the updated policy.